Web Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views.

Search Engine Optimization

Search engine promotion services are designed to promote improved rankings for web sites. Basically, the term refers to a wide-range of activities which are combined for the sole purpose of securing top spots at major search engines, such as Google, and boosting the size of your web site's traffic.

These services typically include researching keywords extensively so that the best are chosen for your site. The development of SEO content, including tags, and link building are also important aspects of search engine promotion services.

DAASL’s SEO Services:

	Detailed Keyword research
	Creation of relevant Meta tags & other html tags
	Creation of Sub Domain
	Site navigation & control flow optimization
	Developing theme based site architecture
	Link Building services
	Dynamic Search Engine optimization
	Ongoing optimization
	Detailed Competition Analysis and report
	Search engine submissions directories
	Version & Architectural Upgrades

Search Engine Marketing is not just about displaying Ads on Search & Content Network, it is also about attracting the right visitors to your business for maximum conversion of the leads with highest ROI. DAASL can provide services for SEM which includes the following key steps:

Basic:

	Keyword Selection
	Keyword Structuring
	Keyword Analysis
	Ad creation
	Landing page creation
	Ad copy optimization
	Long tail keyword bidding
	Recommended budget options
	Bid optimization
	A-B Testing of Ads
	Conversion Tracking
	Keyword position optimization
	Purging
	Uploading of Profitable Keyword/Variations

Advanced:

	Definition of profitability score
	Predictive model for profitability of keywords, ad-groups, and campaigns
	Web Optimizer & Multivariate Testing
	Optimization using Google Analytics
	Detail MIS through internal URL Tracking

Social media optimization is much like organic search engine optimization but now targeted towards achieving higher visibility and generating links and traffic from social media web sites. It is the process of implementing links, buttons and other tools to facilitate tagging, book marking and content voting and adding unique content to make it attractive for visitors to link to a web site or blog, interact with each other and to help virally spread the content through the social web. Social media comes in many different digital formats, including text, images, audio and video. Social mediums include:

	Blogs
	RSS
	wiki's
	Social media sites
	user reviews on review sites
	Online forums

	Social networks (Facebook, MySpace, Bebo)
	Content voting web sites (Digg, Reddit, Netscape, Delicious)
	Web Optimizer & Multivariate Testing
	Content discovery sites (Stumble Upon)
	Image and video sharing sites (Flickr, Photobucket, YouTube)

	Supports social media marketing campaigns by facilitating the viral distribution of content through the social web.
	Attracts many on-topic inbound links from blogs content, voting web sites (Digg, Reddit, Netscape), bookmarking sites (Delicious, Magnolia) and image sharing sites (Flickr), which improve rankings in the organic search results at Google, Yahoo and MSN Live Search.
	Generates free organic web site traffic providing an alternative traffic source to Google, Yahoo and Microsoft Live Search.

	Social bookmarking
	Community and social networks
	Article Submissions
	Online Press Release Submissions
	Google Base
	Blogs
	Forum/Message Boards